The Culture of the Organization and Conditions of the Industry Research Paper - 9

The Culture of the Organization and Conditions of the Industry - investigate Paper ExampleThe organization which has been selected for the analysis of the change management process that is implemented is ASDA. ASDA is a British super grocery chain that is the biggest marcher of the American giant WalMart, who boasts to be the worlds largest retailer. It is the second largest chain in the United Kingdom after Tesco this is enough to understand the size of the organization in terms of market share and penetration. The international sales of Wal-Mart are more or less accounted for by this international subsidiary of theirs. They compete on a price basis their main slogans since the birth of the company are to return the cutting edge prices to their customers in the whole of the United Kingdom. Their major aim is to highlight themselves in the heart and lower strata of the population to gain maximum market penetration and market share. The organization is basically magnify to provide product and service both to its valued customers. It is more or less in the nitty-gritty of the product-service continuum, sliding more towards to product end. This is because the organization has built a brand name in providing superior service in terms of retail housing to its customers. This requires high quality of the product. On the other hand, overdue to their sound brand name, they have this aspect of after sales service that is being associated with the organization, the customers are fulfill that their queries would be met with. The element we will be focusing on in the assignment is the product druthers of the organization.